GIANT: Scalable Creation of a Web-scale Ontology

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Authors Di Niu, Chaoyue Wang, Bang Liu, Jinwen Luo, Yu Xu, Zhen Wen, Weidong Guo
Journal/Conference Name Proceedings of the ACM SIGMOD International Conference on Management of Data
Paper Category
Paper Abstract Understanding what online users may pay attention to is key to content recommendation and search services. These services will benefit from a highly structured and web-scale ontology of entities, concepts, events, topics and categories. While existing knowledge bases and taxonomies embody a large volume of entities and categories, we argue that they fail to discover properly grained concepts, events and topics in the language style of online population. Neither is a logically structured ontology maintained among these notions. In this paper, we present GIANT, a mechanism to construct a user-centered, web-scale, structured ontology, containing a large number of natural language phrases conforming to user attentions at various granularities, mined from a vast volume of web documents and search click graphs. Various types of edges are also constructed to maintain a hierarchy in the ontology. We present our graph-neural-network-based techniques used in GIANT, and evaluate the proposed methods as compared to a variety of baselines. GIANT has produced the Attention Ontology, which has been deployed in various Tencent applications involving over a billion users. Online A/B testing performed on Tencent QQ Browser shows that Attention Ontology can significantly improve click-through rates in news recommendation.
Date of publication 2020
Code Programming Language C
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