R Package clickstream: Analyzing Clickstream Data with Markov Chains

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Authors Michael Scholz
Journal/Conference Name Journal of Statistical Software
Paper Category
Paper Abstract Clickstream analysis is a useful tool for investigating consumer behavior, market research and software testing. I present the clickstream package which provides functionality for reading, clustering, analyzing and writing clickstreams in R. The package allows for a modeling of lists of clickstreams as zero-, first- and higher-order Markov chains. I illustrate the application of clickstream for a list of representative clickstreams from an online store.
Date of publication 2016
Code Programming Language R
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