Twitter and Facebook are not representative of the general population: Political attitudes and demographics of British social media users

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Authors Jonathan Mellon, Christopher M Prosser
Journal/Conference Name RESEARCH & POLITICS
Paper Category
Paper Abstract A growing social science literature has used Twitter and Facebook to study political and social phenomena including for election forecasting and tracking political conversations. This research note uses a nationally representative probability sample to examine how Twitter and Facebook users differ from the general population in terms of demographics, political attitudes and political behavior. We find that Twitter and Facebook users differ substantially from the general population on many politically relevant dimensions including vote choice, turnout, age, gender, education and region.
Date of publication 2017
Code Programming Language R
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